Attack politics strategy and defense praeger series in political communication hardcover kenski henry pfau michael on amazoncom free shipping on qualifying offers attack politics strategy and defense praeger series in political communication hardcover. Series foreword by robert e denton jr preface attack messages in american politics an overview the rapid growth of attack politics the reagan era attack politics and the election of 1988 inadequacy of present defenses against attack messages the nature of inoculation application of inoculation to political campaigns the viability of the inoculation message strategy inoculation and . Marketing management revision article series philip kotler and ravi singh described this topic in an article in journal of business strategy 1980 13 30 41 marketing attack strategies frontal attack example of a successful frontal attack sc johnsons promotion of agree bond of hair conditioner in 1977 it promoted the agree brand with a promotion budget of 14 million this amount . Attack and defence strategies academic literature audio visual websites academic literature marland alex 2003 marketing political soap a political marketing view of selling s like soap of electioneering as a ritual and of electoral military analogies journal of public affairs 32 103 115 vaccari cristian and marco morini 2014 the power of smears in two american . For such a mechanism to be effective at least at the nation state level the defender must communicate credibly its limited tolerance for attacks by others signal willingness to retaliate successfully and appropriately ie proportionately and be able to deconstruct triggering events to justify responses 2 the 2007 massive russian cyberattacks against private and public sector
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