China goes west everything you need to know about chinese companies going global startup overseas is a trading name of caroline jones marketing limited registered at 6 crofton ave horfield bristol bs7 0bp. China goes west offers a balanced readable assessment about one of the key new developments in the global economy the dynamic evolving story of chinese companies investments overseas joel backalers book offers pragmatic recommendations for companies and governments looking to engage intelligently in this process. These findings are published in his latest book china goes west everything you need to know about chinese companies going global discussion highlights a changing china backaler explained that chinas reputation as the worlds factory is changing due to its growing domestic consumer market western companies in china now face . Presenting an unrivalled perspective into the inner workings ofchinese corporations and their expansion plans for internationalmarkets this book. Joel backaler email protected is author of china goes west everything you need to know about chinese companies going global palgrave macmillan may 2014 he is an associate vice president at frontier strategy group a forbes columnist and a member of the national committee on united states china relations
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